Clif Bar by jekky
www.clifbar.com/
Clif Bar & Co. (stylized as CLIF) is an American company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1992 by owner Gary Erickson. The company is located in Berkeley, California.
Contents
1 History
2 Environmental Sustainability
3 Products and practices
4 Other products
5 Athletes sponsored by Clif Bar
6 References
7 External links
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History
Gary Erickson is the founder and CEO of Clif Bar. He co-founded Kali Bakery in Emeryville, California which sold calzones and gourmet cookies. He developed Clif Bar as an alternative to other energy bars on the market which did not match his taste. In 1992, Kali introduced the first Clif Bars in the bakery; in 1997, Kali’s Bakery changed its name to Clif Bar Inc., naming it after Gary’s father, Clifford. In March 1999, Clif Bar introduced Luna Bars, which were specifically marketed towards women. Luna bars outpaced the sales of Clif Bars and quickly became the company’s top product. Later in 1999, Inc. Magazine selected the company as one of the twenty best small businesses web sites in the country. In 2000, Inc. Magazine named Clif Bar Inc. one of the country’s fastest-growing private companies for the fourth straight year in a row. In April 2000, Erickson turned down a $120 million offer to buy his company.[citation needed] Gary Erickson and his wife Kit Crawford currently run the company as co-owners.
Clif Bar recalled on Jan 19, 2009, many products which may contain salmonella-tainted peanut butter. The press release notes: “Consumers who have purchased the recalled products are urged to destroy them but retain the est By/Sell By code found on the back of the package. Consumers with questions or who would like a refund may contact Clif Bar & Company at 1-510-558-7855.”
This section requires expansion with:
Basic company data (number of employees, revenue & profits).
Environmental Sustainability
Clif bar uses packages with non-toxic inks and recycled paper board, and no shrink wrap. While Clif bar wrappers cannot be composted or tossed into the regular recycle bin, they are partnered with Terracycle. Terracycle will accept Clif bar wrappers(minimum 200) to be recycled into lunch bags, door mats, or backpacks, meanwhile donating $0.02/wrapper to charity.
Products and practices
The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif Bars are also vegan. Each flavor has a particular accent color – carrot cake, for instance, is orange, while oatmeal raisin walnut is green, and chocolate brownie is brown.
A chocolate chip Clif Bar
There are 16 kinds of Clif Bars.
Apricot
Black Cherry Almond
Blueberry Crisp
Carrot Cake
Chocolate Almond Fudge
Chocolate Brownie
Chocolate Chip
Chocolate Chip Peanut Crunch
Cookies ‘N Cream (discontinued)
Cool Mint Chocolate
Cranberry Apple Cherry
Crunchy Peanut Butter
Lemon Poppyseed (discontinued)
Oatmeal Raisin Walnut
Peanut Toffee Buzz
Maple Nut
White Chocolate Macadamia Nut
There are also 4 seasonal flavors:
Spiced Pumpkin Pie
Caramel Apple Cobbler
Iced Gingerbread
Pear Apple Strudel
Other products
In addition to Clif and Luna Bars, Clif produces products such as:
CLIF Shot – organic energy gels
CLIF Shot Blok – organic energy chews
CLIF Shot Drink – electrolyte hydration and recovery sports drink system
CLIF Nectar – organic fruit and nut bar
MOJO Bar – salty flavored trail mix bar
CLIF Builders Bar – roughly double the protein, marketed toward strength athletes
CLIF Kid – children’s line of organic whole grain baked energy snack bar (ZBaR)and 100% real organic fruit snack (Organic Twisted Fruit)
CLIF Quench – all-natural & organic sports drink
The CLIF Bar Family Winery & Farm, a new business venture, produces sustainable wines.
Athletes sponsored by Clif Bar
Clif sponsors more than 2000 professional and amateur athletes, including Tour de France Cycling Team Garmin-Slipstream.
References
Cited
^ http://www.clifbar.com/recall/US-Peanut-Voluntary-Recall-Release-US-0Canada.pdf
^ CLIF BAR Launches Nation First Collection Program for Used Energy Bar Wrappers
^ Ted Loos (May 7, 2008), Clif Hanger, ARTINFO, http://www.artinfo.com/news/story/27517/clif-hanger/, retrieved 2008-05-14Â
More References
The Pioneers – Green 50 – Sustainable businesses, Inc Magazine, November 2006.
The Greater Goods, The Monthly, December 2006.
External links
Clif Bar official homepage
Luna Bar official homepage
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Energy bar brands
Balance Bar  CalorieMate  Clif Bar  HOOAH! Bar  Larabar  Luna Bar  Odwalla Bar  PowerBar  ZonePerfect
Categories: Energy food products | Brand name snack foods | Companies based in Alameda County, California | Dietary supplements | Vegan snacksHidden categories: All articles with unsourced statements | Articles with unsourced statements from February 2010 | Articles to be expanded from February 2010 | All articles to be expanded | Wikipedia expand-section box with explanation text
About the Author
I am an expert from China Products, usually analyzes all kind of industries situation, such as kona coffee beans, kona coffee bean.
Peanut Butter Chocolate Chip Cookies Recipe – Crunchy Chewy Golden Brown